7 Ways To Share Your Content More Wider
In the early stages, you cannot spend most of the budget on marketing only. Before the internet,
you will do some traditional methods like printing out fliers or sponsoring local events.
In this digital era, you have to adapt and try other ways to share and promote your content.
It’s important to share and promote your content in the right ways. It is not that simple because it
will include research, write, and share your content. The right strategy that you choose can be the most impactful thing for your business, such as creative traffic and raising your brand awareness.
There are seven ways to promote your content that you need to take a look at below.
#1. Embrace Social Media
Social media has become a necessary tool for every business since it is the most accessible
platform for immersing yourself in the conversation. Social media allows you to share your content with other people around the world easily.
Since social media is now a must-have item, you need to improve the formula for gaining people’s attention to share your content. To improve that, target interested people directly.
Targeting people is essential to tie your content and direct channel to your customers on social media such as Twitter, Instagram, or Facebook.
If you have video content, you’ve to put it on the right channel. Remember to understand enough about your audience and the policies like YouTube comment management, Vimeo policies, TikTok, and others.
#2. Send A Newsletter
People interested in your brand tend to sign up for your newsletter and want to receive
your latest updates. With the email list, you have the opportunity to share your current content or and the latest updates.
There are six times more likely you will get a click from this email broadcast. Newsletters are a great place to share your content. Since people who get the newsletters are already engaging, it is much more likely that they will share your content with others.
Don’t forget to thank them for subscribing, encourage them to click the newsletters, and include a call to action asking them to share.
#3. Start Blogging
In the world of constant googling, Search Engine Optimization (SEO), can’t be underestimated.
To share your content, start a blog first. Combining these two helps your company get its name out through followers by connecting them to your intended content.
But, remember to make sure to keep your content up to date enough to get people interested
and willing to redistribute it. To keep people’s engagement, make your blog relevant as possible and check the statistics to see what you have to do next.
#4. Engage with Online Communities
Aside from social media, there are online communities out there you need to approach. Signing
up for a post in online communities once in a while is not helping. Despite your good intentions, you will annoy people in that community.
Instead of just signing up, it would be better to contribute actively and passively to promote
your business. Keep in mind to research some boundaries for each community. Try to avoid the prohibition to get a better result for your business and content. How to build a strategy for organic promotion
#5. Guest Posts
Attract people not only from your website using SEO. You can also attract them by guest posting. Create excellent content and pitch them to other sites. If they are willing to let you, don’t forget to include links in the range to your business or website.
If there’s a non-competing business that you can let you in, try to write content that will benefit
but make sure that it drives traffic back to your content.
#6. Influencer Marketing
When the name of influencers come up, the first place you associate with them is social media. To remind you that social media is not the only place for you to target influencers. Email is another possible option.
With identified influencers, they can help you with a lot of things. The things such as building links or encouraging sharing are two prominent examples that the influencers can give when you try to connect with them.
#7. Paid Ads
To get people’s attention in this digital era, you cannot only rely on traditional direct-marketing tactics. Digital marketing is the way to advertise your content and help your content get more reach.
You have a bunch of options for paid ads, including Facebook Ads and Google Ads. In the long run, this work could be worth it with the result being to help you build your traffic and establish you within your niche.
