Advantages of Using Promotional Products In Australia for Marketing Your Business
For any business, branding and promotional activities are crucial as they spread awareness about a business in the market and help in carving out a position for it amongst competitors. There are various ways of marketing products. However, branded merchandise has emerged as an economical and cost-effective option for companies.
Branding is one of the essential tools for marketing in the present era. Good branding helps a company create an impression in the customer’s mind. It also helps in offering something memorable for clients to consider when making purchasing decisions. In fact, promotional products in Australia are one of the best ways to communicate a brand message.
What Are Branded Promotional Products?
Branded merchandise is any product with the addition of a logo or name of a particular company. These products are used for promotional purposes and are offered free of charge to customers. If these products are used correctly, they can significantly help improve brand identity and increase brand awareness, in the effort to raise sales.
Benefits of Promotional Products
- Brand awareness and association
Giving away promotional products matters only if they will add some value to customers’ lives. Simply giving away your business card won’t help as there is no appeal or benefit to the customer.
Instead, choosing items such as pens, diaries, umbrellas, t-shirts, mugs, bottles, caps and USB drives etc., are highly likely to create an impact. When customers see the brand logo or name on these products, they uniquely associate with the brand. They also value the gesture and consider the brand when making a buying decision the next time around. This is a psychological impact that is termed a positive brand association.
- Customer loyalty
A survey shows that after customers receive a free gift from a brand, they become more willing to purchase their products from them. If a business is not benefitting from this psychological phenomenon, it’s time to start capitalizing on the opportunity! Customers feel valued upon receiving a free gift from a brand. When they feel appreciated and recognized, they are likely to be loyal to that brand.
- Spreads awareness
As mentioned above, branded merchandise is a way of communicating your brand message. It helps create brand awareness as it is a tangible advertising method. It appeals to all the human senses, as customers get something that they can touch, see and experience. By investing in quality and well-designed merchandise, you show commitment to quality and how much you value customer satisfaction.
- Simple marketing medium
Unlike other marketing methods such as Television, Radio, Billboards, Print, etc., promotional products are a simple way of marketing. It is easy for any business to adopt the model and brand products with their name or logo while giving them away. Custom and reusable shopping bags are also an excellent and common way of branding, they are not only helpful but a highly visible form of advertising.
Tips On Choosing The Right Merchandise
- The target customer
People have varied interests as well as likes and dislikes. It is imperative to know your customers first, as it helps choose the appropriate promotional products. This is a good way of making a positive first impression. It also helps in narrowing down promotional items from a wide range of options. You can shortlist the relevant items that are beneficial for the target customers. For example, working professionals may find pens, planners, notes, calendars, lamps, etc., useful.
- Estimate the budget
A company should first take into consideration their promotional budget, as it helps to make the decision-making process quick and efficient. Having a specific budget in mind will assist in filtering the choices based on what fits the price range. You don’t need to compromise on quality, as quality can go hand in hand with a budget. Choose a product that meets your needs, promises quality and doesn’t exceed your spending constraints.
- Research
Carry out some research on the promotional merchandise available in the market. This will offer insight into the type of products that are feasible and what changes can be made to them. It will also give an idea about what customers appreciate and whether it is viable for your business. Also, check out what your competitors are giving, so pick something unusual to stand apart from them.
- Think innovatively
It is crucial that the branded merchandise is something different or has a unique appeal to grab customers’ attention. After all, promotional products help establish an exclusive identity in the market over other products offering the same benefits or value.
The information mentioned above shows the significance of promotional products in Australia in spreading awareness and carving a niche for businesses in the market. It is vital to choose promotional items carefully as they not only reflect your commitment to quality, but also convey your brand message to existing and potential customers.
